What are proximity offices, and are they the future of workplaces?

It’s been slightly over two years since the world first faced the challenge called COVID-19. With it, many people started facing changes in their personal and professional lives. In the first few months, remote work surged in popularity and most of the companies switched to a work-from-home modus operandi However, with the start of 2022 came a loosening of pandemic restrictions, which is causing employers to require office presence once again. 

Nooka Sip Office, 2021

But most employees don’t want to do so. A Eurofound survey shows that almost half of all Europeans are working remotely. The key benefits of a work-from-home environment include having a flexible work schedule, the ability to do your job from anywhere, and the avoidance of commuting. 

Another key finding from Buffer’s report is that only 8 percent of employees point out working from home as a benefit of remote working. This shows that people are tired of using their bedroom or living room as an office space, but don’t want to come back to the office either. 

In light of such findings, business leaders need to consider other ways to stay competitive in the market and attract new customers.

What is Nooka’s proximity office?

Nooka was created back in 2020 to help companies satisfy the new working preferences of employees. It provides the opportunity for workers to access a smart, fully connected proximity office space as their new workplace. This new space offers more flexibility, more privacy, and no commuting. The “Nookas” are fully equipped with everything necessary for a professional to start working – high-speed Wi-Fi, IoT sensors, booking & planning, and an e-payment option. 

The company offers businesses three ways to become part of their global network – to buy the space, rent it out, or provide the land for building a Nooka. The first option allows companies to directly buy a proximity office space, which they can use for their own needs or rent out to the public. The second possibility is renting out a Nooka and offering it to the public as a source of additional income. With the final option, companies provide the land for a proximity office and Nooka operates the platform and the revenue is shared between Nooka and the landlord.

Reduce cost, and boost recruitment

Joining Nooka’s network has a vast amount of benefits for business clients. Reducing the costs is probably the most significant one. Buying an office space or renting it out, which comes together with maintenance costs, requires a great amount of capital to be invested. With the implementation of Nooka, these costs are significantly reduced. 


Simultaneously, using a proximity office is a great attraction for recruiting potential employees and retaining the current ones. Especially as we are in the heat of the Great Resignation, it becomes a challenge for l for any company to keep staff motivated. To hire top talent, companies have to stand out from the crowd and match the expectations of new hires. And Nooka is a good selling point for these professionals, as they know from the first day that an employer is in sync with the needs of its employees and cares for their needs.

Build a community

In addition to offering benefits for both employees and employers, Nooka’s proximity office network creates a community of people who share similar values and beliefs. Communities are often created around a common mission or challenge for a group of people. Through the platform, Nooka gathers professionals who believe that the future of work is based on the freedom to complete tasks from wherever they want. Using the platform, they have the power to structure their work and improve their work-life balance.

If you are interested in becoming part of building this community that empowers professionals to achieve a work-life balance, you can check out the possibilities on how to get a Nooka for your business here.